Beer can shrinking at Labelexpo aimed to demonstrate to converters how to tap into growing craft market
Miami, Florida, Sept. 17th, 2019- Karlville, a worldwide leader in packaging converting solutions for digital print, today announced it is presenting a new product suite at Labelexpo 2019 Brussels for converting HP Indigo digitally printed shrink sleeves, including for beer cans.
Using the Karlville PLUS Series seamers to convert and TORNADO tunnel to shrink, Karlville offers a turn-key converting solution for converting sleeves printed on the HP Indigo 20000 Digital Press, including:
- Forming – K3 PLUS & K5 PLUS series seamers have an automated forming table with feedback loop, extra tension zone and driven unwind. Both machines are operator-friendly with high accuracy and performance while quick to set up and reduce waste.
- Decoration – The SLEEVEPRO shrink sleeve applicator for medium to high speed applications processes 100 to 600 cans per minute. Most applications are done with empty cans; although some decorations are done in-line with the filler at the co-packing level.
- Shrinking – The innovative TORNADO Tunnel achieves high quality shrink sleeve results utilizing hot air. The Hot Air design leads the world in technology and has the added value of being the most efficient tunnel of its kind.
Visitors to Labelexpo are invited to the HP Stand in the Hall 5 Patio to watch live printing of shrink sleeves on the HP Indigo 20000, followed by converting on beer cans at the adjacent Karlville stand (8A54).


HP Indigo and Karlville – Labelexpo 2019 beer sleeves edition
Craft beer market is booming
Craft beer in Europe is a rapidly growing market. According to the latest market research report by Technavio, the craft beer market in Europe is expected to post a compound annual growth rate (CAGR) of close to 13% during the period 2018-2022. (https://www.businesswire.com/news/home/20181228005079/en/)
“Craft beer brands are competing amongst themselves to be the most visually impressive. Breweries love labels made of shrink sleeves with trendy graphic design, illustrations and typography,” said John Price, president, Karlville. “To deliver these short runs, quick turnaround and high-quality applications, the solutions must be agile, high quality and as flexible as possible.”
“The combination of HP indigo and Karlville’s shrink sleeve converting is a perfect fit for the craft beer market aiming for converters looking to diversify or improve their production efficiency,” said Alon Bar-Shany, general manager, HP Indigo. “This opportunity is especially suitable for label converters who want to grow their business and tap into the lucrative world of shrink sleeves.”
Together with HP Indigo 20000 Digital Press, the 30 inch (76 cm) mid-web press, which can virtually print any sized shrink sleeve, flexible packaging or label application, and with over 200 installations WW, Karlville offers an end-to-end, turn-key solution.
To meet Karlville at Labelexpo, please contact us.
For converters looking to learn more about the craft beer market, please stop by Karlville’s booth at BrauBeviale 2019 in November. BrauBeviale is the world’s most important capital goods exhibition for the beverage industry this year. For show information, please visit (https://www.braubeviale.de/en).
About Karlville: For over 23 years, Karlville has provided flexible packaging converting machinery solutions. Through a combination of Karlville-owned manufacturing facilities and strategic manufacturing partners, Karlville offers a wide range of innovative converting and packaging machinery. Specific to converting, Karlville supplies lamination, coating, slitting & inspection, shrink sleeves and pouch making machines. In terms of innovation, Karlville supplies the HP Indigo Pack Ready Laminator. This technology is a set of post-print converting solutions for HP Indigo digital presses that provides zero-cure-time lamination, enabling digital converters to print, laminate and pack on demand for immediate time-to-market. With Global Support facilities, in USA, France, Swiss & Taiwan; Karlville markets and services in all Key HP markets, NA, EMEA, LATAM and APJ.